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Marketing Operations Specialist


This is a Full-time position in North Metro, GA posted April 6, 2021.

CINC Systems is a fully integrated cloud-based homeowners’ association accounting and property management software system.

It’s the largest SaaS player in its space and is growing rapidly.n nIn Fall 2019, CINC received significant investment from Spectrum Equity, a well-respected growth equity fund that has invested in the likes of, SurveyMonkey, Origami Risk, Grubhub, and GoodRX.n nFollowing that investment, CINC has bolstered its executive team and made significant hires across the company.n nCINC is looking for a Marketing Operations Specialist who can help the brand scale through marketing technology processes and personalized, meaningful communications.

A successful candidate is someone who loves to ‘get in the weeds of things,’ building efficient processes for marketing initiatives and discovering new ways to use technology to drive results.n nAs the Marketing Operations Specialist, you will be responsible for managing and optimizing our marketing technology stack, creating scalable processes, and building reports and dashboards to show the effectiveness of marketing and sales programs.

You will need to be focused, detailed-oriented, data-driven, and excited to build an effective campaign from concept to execution.n nDue to the current pandemic, this role is working remote on a full time basis.

Beyond the pandemic, this role will primarily work in the office with an opportunity for periodic remote work days at the discretion of the team manager.n nCore responsibilities includen Campaign Operations Support the creation, execution, and analysis of marketing campaigns.

This includes marketing automation processes, CRM processes, and data capture methods.

Marketing Automation Administration As the owner of our marketing automation platform (Pardot), you’ll be responsible for maintaining system and data integrity, managing and tracking results for engagement programs, and managing our lead scoring system.

Tech Stack Maintenance Manage technical aspects of all marketing initiatives and the software that is used to execute, including Drift, G2, Google Tag Manager, etc.

Sales Operations Support the sales team in building and maintaining sales dashboards, assisting with Salesforce administration needs when necessary.

Sales Support Support the sales team with lead flow, lead followup, and lead scoring.

Analysis and Reporting Analyze and report on marketing influence and metrics while testing new ideas to generate more conversions.

Web Operations Assist with website maintenance and wordpress development.

n n Requirementsn n This opportunity is for you if you have/aren Bachelor’s degree in sales/marketing/business or equivalent work experience.

1-2 years experience with Salesforce reporting and dashboards
– required 1-2 years experience managing a marketing automation platform
– required, Pardot preferred 1-2 years experience with Google Analytics
– required Experience with WordPress
– preferred Analytical with a passion for extracting data insights from various sources and transforming them into actionable recommendations A team player with a high aptitude to learn and adopt new processes n CINC is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, gender expression, or Veteran status.