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Vice President Marketing

Fast Growing Consumer Brand

This is a Contract position in Columbus, GA posted September 14, 2020.

MarketPro has partnered with one of the nation’s top outdoor lifestyle brands.

Together we are looking for a dynamic Vice President of Marketing to elevate the brand through multiple channels.

Reporting to the COO, this B2C outdoor enthusiast will be a player-coach, a brilliant strategist and a proven executor.

Principle Duties and Responsibilities: Working with the executive team, the VP develops short
– and long-term strategies and goals to meet specified targets.

The VP is responsible for developing and overseeing the marketing budget and implementing marketing strategies.

Supervises the development of marketing materials to maintain a consistent brand and enhance the company’s image and public awareness.

Demonstrated leadership skills are required but must be equally comfortable taking initiative and operating in a hands-on manner.

Capable of handling multiple projects at once and operating effectively in a high-pressure environment.

Must evaluate market conditions.

Keep up-to-date on marketing trends and demographics of customers.

Develop benchmarks to measure effectiveness, communicating with executive team.

Additional responsibilities are online marketing, events, public relations, direct marketing, advertising campaigns and creative services.

Manage trade show booth to include design and set up.

Ensure trade show readiness to include advertising, promotions, corporate show theme and materials.

Identify and capitalize on value partnerships, whether Licensing or Sales related – or both.

Work with appropriate Team members to prepare, meet and sell these partnerships.

Travel as necessary.

Must have a deep interest in the evolution of the digital media landscape and how that change affects consumer behavior.

Perform additional duties as needed.

Skills: Leadership Organization Critical Thinking Digital & Traditional Marketing Education: Bachelor’s Degree (post-graduate degree in marketing/design) 10 years experience in a senior marketing position.

Other requirements may include a proven track record of developing effective marketing strategies and meeting targets, and strategic planning and public relations experience.