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VP Digital Marketing & Marketing Operations

ExecuNet

This is a Full-time position in Atlanta, GA posted November 16, 2021.

As the VP of Digital Marketing and Marketing Operations, you will set the roadmap for our overall digital marketing strategy, while leading a team who can analyze data and turn it into insights to better inform the digital strategy. In this role, you will manage a team of talented digital marketers and marketing operations experts who are passionate about driving revenue for the business, while at the same time setting the example of what an outstanding digital experience looks like for our existing and future customers.  This includes making sure we have a best-in-class example for how to use our own instance of Company across all aspects of our business, including the website. This role reports directly to the VP, Revenue Marketing. 

What You’ll Do as the VP, Digital Marketing & Marketing Operations:

  • Lead the teams – inspire them, remove roadblocks, acknowledge their challenges, but help them find a fast path to success. 
  • Set the overall digital marketing strategy that defines how all digital marketers should be crafting their digital experience in an all digital world. 
  • Oversee the management of the digital marketing and channel budget in order to ensure every dollar is being used to maximum efficiency and effectiveness, making it a no brainer to increase our investment in order to drive even larger outcomes.
  • Identify and outline the digital customer journey from awareness to post purchase. 
  • Lead the Marketing Operations and Analytics team to simplify our data, and evolve from read outs to insights that shape our strategy across all of Marketing. 
  • Assess the measurements and reporting of the business – are they the best ways to measure success, impact Call upon previous experiences with models and reporting and make recommendations that would work within the Company environment. 
  • Present to the senior leadership team on key trends we’re seeing across all business units and the impact Marketing is having on the outcomes of the business.
  • Align with the VP, Rev Marketing, to ensure the execution of all campaign components are done seamlessly across channels
  • Build a staffing plan (that’s ROI-backed) for the digital marketing and MOPs teams that scales for future growth of the business in order to ensure  appropriate resource allocation for the work that needs to be completed in current and future. 
  • Assess the current digital technology stack and identify areas of improvement to fill existing gaps. 
  • Earn the trust of your employees so that they feel comfortable surfacing issues to you and knowing you will help them work through these challenges in order to move the business forward. 

What skills you will bring to the job:

  • 15+ years experience driving high-impact marketing programs in a fast paced environment 
  • Demonstrated experience in demand generation – including digital and Marketing Operations
  • 7+ years managing individual contributors including hiring, inspiring and leading within a fast-paced, ever-changing marketing organization 
  • Experience building measurement and attribution models to drive investment and marketing strategy
  • Experience driving results across marketing channels, creating segment or person-specific marketing mixes, and ensuring cohesive journeys for the prospect/customer
  • Collaborating effectively with sales to achieve results – building a deep relationship where they’re trusted partners and allies working as one team
  • Experience working with operations to define and develop solid processes that can then be used to deliver high-converting programs that result in revenue 
  • Experience driving targeted messages in B2B markets with account based marketing 
  • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives. You’ve managed teams and have experience as a ‘manager of managers’. 
  • A track record of delivery on complex projects, using strong organizational skills and ability to influence and work cross-functionally.
  • Excellent written and oral communication skills to effectively market the work of Marketing internally. 
  • Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes.
  • Excellent writing, communication, time management, and project management skills
  • Passionate about Marketing – both the art and the science. 
  • Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI.