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Senior Digital Media Specialist

bohan Advertising

This is a Contract position in Atlanta, GA posted November 22, 2022.

Who We Are Established in 1990, Nashville-based bohan is an independent, full-service advertising and marketing agency.

We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work.

What makes us different?

Nimbleness, no egos and our clients always have a seat at the table.

We have major clients in tourism/hospitality, healthcare, retail and restaurants.

Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year.

Who You Are We’re looking for an experienced Digital Media Specialist.

You’re potentially the right fit if you’re organized, efficient, and proactive and are rewarded by being part of a team that consistently provides creative and effective marketing solutions.

You should be comfortable in a fast-paced environment and be skilled in working with diverse groups of people.

You would be a key day-to-day manager of clients’ engagement plans by helping coordinate and direct all digital media campaigns for multiple accounts.

You will be responsible for developing presentations, solving problems, analyzing research and anything else required in making clients and agency successful.

What You Would Do: Lead overall strategic paid digital planning processes with oversight from Media Director Digital tactics include, but are not limited to Paid Search, Targeted Display, Streaming Audio, Video, and Eblasts Craft rationale for recommendations and format into presentation for internal and/or client-facing purposes Bring new and creative targeting and placement strategies to the table Proactively monitor digital trends and marketing news to share with the team and improve the work we do for our clients Develop planning objectives and strategies that coincide with the client’s marketing direction Challenge direction, or the status quo, and seek alternate perspectives and approaches in developing effective digital strategies Lead digital media buying processes.

Craft and issue RFPs, manage vendor correspondence, evaluate proposals, and select partners across digital channels Negotiate rates with digital media vendors to obtain the most competitive prices; Secure media added value Lead setup of campaigns in buying and accounting software including self-serve digital platforms for search, social and digital display/video Develop and traffic tags for digital display, mobile, and social media campaigns Collaborate with team members to manage budgets and workflow, track timelines and deliverables Oversee the execution of media plans, while adhering to established budget and timeline Monitor buys in progress, arrange for make-goods and credits Lead campaign reporting and analyses, make optimization Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract Conduct competitive research, pull competitive reports and assess data to inform media landscape, planning, and decision making Use and understand syndicated research tools for planning and reporting purposes (MRI, comScore, eMarketer, Kantar, Media Monitors, etal.) Intimately understand the clients’ businesses, industries and competitors, and leverage that knowledge to help generate new ideas to strategically grow their businesses Effectively interact with clients in a way that positively impacts the agency relationship Handle multiple tasks easily, consistently meeting or exceeding deadlines Collaborate with team members throughout the work process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget Proactively monitor digital trends and marketing news to share with the team and improve the work we do for our clients What You Need Bachelor’s degree, preferably with a concentration in advertising, marketing, communications, finance or related field Minimum of 5-7 years of experience in working in a digital media or marketing agency environment as a digital media planner/buyer Firm grasp of online media channels including programmatic display/video, paid search, social, email, and affiliate marketing Experience with third-party ad delivery technology (DCM, Sizmek) and campaign monitoring (MOAT, IAS, DoubleVerify) Understanding of pricing models (CPA, CPM, CPC, CPL) Understanding of website tagging and tracking In-depth knowledge of digital vendors, platforms and DSPs; trade desk experience required Knowledge of platforms including Google AdWords, Bing Ads and other paid search platforms Experience social media advertising platforms including Facebook, Instagram and LinkedIn Proactive, strategic thought leadership Ability to manage projects, problem solve and lead flawless execution of media plans from start to finish Experience with analytics and reporting/dashboard tools Ability to dive deep / review / analyze / pull actionable insights Ability to effectively manage, prioritize and report on multiple projects simultaneously under tight deadlines Extremely detail oriented, able to prioritize tasks based on workload and supervisor input Excellent interpersonal, presentation, writing, listening and comprehension skills, including ability to clearly and concisely communicate to client and all team members Exemplary problem-solving skills, using solid judgment to thoroughly analyze various options before making a decision Ability to articulate and defend the agency’s recommendations and points of view through data and sound rationale Solid mastery of advertising fundamentals, including: branding, planning, positioning, and strategy Mastery of the principles of creating effective, disruptive digital media campaigns from the initial planning stages through execution Advanced knowledge of Microsoft Word, Excel, PowerPoint and various Google products Reports To: Group Media Director Benefits Health Insurance (agency contribution of 50%-75%) Host of supplemental policies to include, Long-term, Short-term & Life Paid Vacation and Sick time Ongoing training opportunities Competitive Family & Medical leave policies 10 paid holidays