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Brand Marketing Director

Cardlytics

This is a Full-time position in Atlanta, GA posted December 14, 2021.

About Cardlytics

At Cardlytics (NASDAQ: CDLX), we created an industry….

but we are just getting started.

From idea inception at a kitchen table in Atlanta to now publicly traded on NASDAQ with offices around the world, we are proud of the work we’ve accomplished and are looking for more smart and creative minds to join us on our mission.

By using data for good, we connect brands with real people through their banks’ digital channels (think: online and mobile apps).

And when we make these connections, everyone wins
– brands drive more sales, banks drive more loyalty, and people receive more cash back.

It’s that simple.

So how exactly does it work?

Through our partnerships with financial services companies like Chase, Bank of America, Wells Fargo, and Venmo, we have insights into one out of every two card swipes in the U.S..

This equates to roughly $3.1 trillion in annual purchase spend from more than 161 million bank customers.

Respecting this complete view of the consumer, we can create mutually beneficial relationships between those consumers and their favorite brands and financial services partners.

These are relationships that otherwise would not have happened without our help.

It’s our advanced targeting that drives advertising performance
– because performance matters, and it’s our superpower.

Are you ready to become a shareholder and join a team filled with creatives and data scientists, consultants and artists, to help redefine marketing?

As a Brand Marketing Director, you will:

  • Develop and implement communications and brand marketing strategies to align with brand goals, including the integrated marketing communications plan for launching the company’s new brand platform.
  • Drive brand health, messaging, and campaign measurement to align with brand goals.
  • Lead and execute all elements of the integrated marketing communications plans spanning from awareness, consideration and conversion with oversight of Paid and Owned channels, planning strategy, design, execution, and measurement.

    Activities will support both product launches and other key communications windows.

  • Write all creative briefs that align with brand strategy and value-based brand proposition for all creative projects.
  • Co-manage agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, Radio, OOH, TVC, e-Commerce, Partnerships, Brand Experience, PR, and IR.
  • Conduct campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.
  • Uncover actionable, inspirational insights that set up the creative team to produce breakthrough work that fosters real business results.
  • Manage creation and approvals of all marketing assets, advertising, and promotional materials.
  • Proactively identify opportunities to drive brand growth and monitor industry for relevant news and cultural shifts.
  • Support leadership presentations with the ability to clearly outline brand strategy, communicate consumer insights, communications plans, and analytics.
  • Manage brand alignment and go to market messaging amongst all internal stakeholders.

You have:

  • BA or BS required; MBA Strongly preferred.
  • 7
    – 10 years of experience in leading the marketing strategy and execution in a B2B centered organization.
  • Proven performance in developing and executing campaigns that deliver wins for all audiences.
  • Overseen a brand and/or product launch and have mapped out a solid internal integration strategy.
  • Excellent writing skills and can convey messages in a relevant and interesting way.
  • Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.

More Information on Cardlytics

Cardlytics operates in the AdTech industry.

The company is located in Atlanta, GA, New York, NY and Oakland, CA.

Cardlytics was founded in 2008.

It has 525 total employees.

It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance.

To see all 54 open jobs at Cardlytics, click here .