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Digital Marketing Manager, Channel Marketing

Cox Automotive

This is a Full-time position in Atlanta, GA posted November 16, 2021.

*Primary Location: *11799 N College Ave, Atlanta, GA, US *Division: *Cox Automotive *Job Level: *Manager/Senior Manager *Travel: *Yes, 5 % of the Time *Schedule: *Full-time *Shift: *Day Job *Requisition Number: *218705_21261325 The *Digital Marketing Manager, Channel Marketing* is responsible for building and executing world-class marketing strategies for our inventory and financial solution portfolio of brands
– *Manheim* & *NextGear* *Capital* (NGC).

This role requires a tech-savvy, data driven marketer to help our business expand reach and engagement while also providing thought leadership, vision, and direction to the assigned Channel Marketing team.

S/he will leverage their skills and team in partnership with and support of the Product Marketing teams.

The successful candidate will lead these teams to operate at optimal efficiency and effectiveness against our KPIs, while driving channel strategies to maximize impact, increase engagement and help drive revenue for our brands.

The Digital Marketing Manager, Channel Marketing must be a self-starter with an intrapreneurial spirit at delivering highly impactful marketing strategies that better position the Manheim & NGC brands as a trusted partner completely dedicated to our client/customers success.

This role also requires that the candidate be completely committed to the growth and development of our brand products while constantly exploring efficiencies that might lead to higher level of impact for the overall team.

The Digital Marketing Manager, Channel Marketing is also a trusted liaison of the team who not only lead the campaign and product activations process for Product Marketing stakeholders but also contributes to the long-term vision of the team.

Ultimately the Marketing Manager, Channel Marketing position will aim to enhance the overall client/customer experience for Manheim and NextGear Capital.

This position reports directly to the Sr.

Manager of Channel Strategy and works closely with a small but mighty and diverse multi-level team.

* Building the digital marketing campaign strategies for the Manheim & NGC portfolio * Creating breakthrough Channel Marketing ideas and digital experiences that make our brands stand out from our competitors in a rapidly changing digital world * Measuring key performance indicators that drive marketing and business results * Developing a regular cadence of marketing campaigns with marketing partners to generate awareness of brands, products, platforms, increases leads and increases conversions * Leading marketing campaigns for our Product Marketing teams * Efficiently managing the channel budgets through thoughtful allocation of funds to support campaigns * Monitoring the latest digital channels, tools, and technologies, analyzing their applicability to our digital marketing footprint * Acting as the SME with insight into the digital behaviors of our core client target audiences * Assisting with the development of key performance indicators (KPIs) for Manheim & NGC marketing initiatives and digital platforms * Assessing performance of websites and digital marketing campaigns against KPIs (on a daily, weekly, monthly, and quarterly basis), providing reporting that focuses on learnings and incorporates those learnings into future work, while driving a measurement mindset across the team * Collaborating with other internal stakeholders to develop seamless, cross-channel digital marketing strategies * Leading cross-functional teams (both internally and externally with agency partners), providing clear direction from strategy to execution of website development projects and digital marketing campaigns Qualifications: * Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S.

based job.

(Reasonable accommodations for medical and religious objections will be considered.) * Bachelors degree in Marketing, Communications or related field and 5 years of B2B digital marketing experience in an inbound or analytical email marketing role or an equivalent combination of education and work-related experience *Preferred Qualifications:* * Extremely detailed/deadline-oriented with excellent project management skills * Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results * Excellent presentation and reporting skills to organize and present campaign results * Accountable for program performance, including establishing KPIs and managing programs to hit goals * Team lead, supervisory or management experience * Digital marketing (email, social, web) experience, including Adobe Analytics or Google Analytics * Proven experience developing and implementing integrated media and marketing programs and campaign strategy, including website development, SEM, SEO, social, email marketing, content marketing, video and display advertising * Strong foundation in all things digital, an innovative planning mindset, and an analytical mind; have the ability to balance long-term planning and short-term program delivery; and be a natural problem solver * Experience in Marketing Automation (Salesforce Marketing Cloud or similar marketing automation platform) * Exceptional communication skills (written and verbal) that help simplify complex digital strategies, educate, and inspire those who need to make use of them and then keep partners informed as to the development, deployment and effectiveness of website initiatives and digital marketing campaigns * Strong analytical skills and digital media acumen * A proven ability to work effectively in a dynamic, team-based environment * Strong organization, project management and communication skills * Ability to embrace change, wear multiple hats and work in a variety of environments, from start-ups to matrixed organizations Who We Are *About Cox Automotive* Theres nothing ordinary about Cox Automotive.

We are people of every background driven by our passion for mobility, innovation, client success and community outreach.

We make buying, selling and owning (or simply using) cars easier for everyone.

Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward.

Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox * We are the Cox family of businesses.

Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.

Our primary divisions
– Cox Communications and Cox Automotive
– are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.

Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.

Were looking for the talent today who will be our leaders tomorrow.

Sound intriguing?

Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

For more details on what benefits you may be offered, (visit our benefits page)(http://jobs.coxenterprises.com/life-at-cox/benefits/).

Cox is an Equal Employment Opportunity employer
– All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services.

Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.

Cox is not responsible for any fees or charges associated with unsolicited resumes.