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Director – Content Strategy

At&t

This is a Full-time position in Atlanta, GA posted April 5, 2021.

At AT, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment.

Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels.

Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization.

As part of our team, you’ll transform the way we deliver a seamless customer experience with digital at the center of all you do.

In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience.

As we move through 2021, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.About the TeamA director role will allow us to attract the right talent to scale studio operations with the same staffing level and help execute the vision in 2021A director role will:+ Ensure business continuity for studio operations by –+ Partnering with director of daily release operations+ Partnering with associate director of design and copy+ Partnering with associate director of testing and optimization+ Partnering with associate director of Broadband and Prepaid business+ Partnering with associate director of video production+ Ensure succession plan for AVP
– content strategy+ A director role will replace current Associate Director role, ensuring Org layers do not increaseAbout the Job+ Content strategy, and merchandising to support $15B Online revenue+ Growth in the following areas+ Content Strategy and production for Self-assist channel and Human-assist channels+ Online channel growth for sales – 30% YoY in gross adds/12% channel share, 36% growth in upgrades/26 % channel share+ Content strategy and production for Service and Support, improve customer journeys to support call shed goals -+ YoY growth in number of devices and offer launches+ Integrated Video strategy in all merchandising efforts+ Content strategy for end-to-end journeys from CX initiatives+ Content strategy and production for Green room+ A well integrated content strategy with AT brand value proposition+ Scaled personalization and segmented content across top wireless pages+ Scaled AB and multi-variant content testing to improve click through and conversion rates+ Responsibilities and Day-to-Day View+ Content Strategy and production for Self-assist channel+ ~2000 tasks/month+ TVBB offer changes ~2/month+ Wireless offer changes ~20/month+ Accessory launches ~50/month+ National offers and online exclusive offers+ Device launches+ Accessory launches+ New product and plan launches+ Channels and package updates+ Scrum team support for new functionality+ Microsites: attonlineoffers, CCPA+ myAT Services and Global navQualifications+ Prior experience 5+ years in Digital, ecommerce must+ Prior supervisory experience leading a large team+ Firm understanding in content strategy, design principles, customer journeys+ 4+ years experience with work flow tools like Monday, Workfront+ 4+ years experience with Adobe tools+ Excellent communication skills and presentation with senior leaders+ Motivated self-starter with the ability to manage multiple projects at a time+ Bachelors degree in Design, Journalism, MarketingAT is leading the way to the future – for customers, businesses and the industry.

We’re developing new technologies to make it easier for our customers to stay connected to their world.

Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow.

Team up with industry innovators every time you walk into work, creating the world you always imagined.

Ready to #transformdigital with us?

Apply now!We expect employees to be honest, trustworthy, and operate with integrity.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated.

We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.