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Senior Product Marketing Manager

Anaplan

This is a Full-time position in Atlanta, GA posted April 30, 2021.

Anaplan, the Connected Planning pioneer, is changing the way the world’s most respected companies do business.

We believe in clear, open communication enabling teams to overcome obstacles and move forward together.

We want you to feel that you belong to a team, you matter, and are able to be your authentic self.

We all work together to deliver business value with the power of Connected Planning at every level within every organization, and alongside an ever-growing number of users, a rich partner ecosystem, and active community.

At Anaplan, our values are key to everything we do.

We call it #AnaplanLOVE

At Anaplan these words come to life by making employees feel empowered and inspired.

Building a strong culture around company values is an ongoing journey

that will continue to be the core of our existence.

At Anaplan, we are looking for a highly technical SENIOR PRODUCT MARKETING MANAGER to join our growing team in SAN FRANCISCO, SAN JOSE, AUSTIN, OR ATLANTA and contribute as a member of the Global Product organization located in San Francisco, Minneapolis, London and York, UK.

Anaplan is disrupting the cloud planning and decisions space with a purpose-built platform for enterprise-wide planning.

We have a great opportunity for a self-motivated and directed product marketer.

Are you a passionate and results-oriented highly technical product marketer with a software background?

As a Sr.

Product Marketing Manager, you’ll be working closely with the product management, engineering, competitive intelligence, pre-sales and solution consulting, and will be a subject matter expert (SME) for the Anaplan platform.

You will work with a cross-functional team and develop technical collateral to highlight Anaplan’s platform capabilities.

This is not a marketing role in the traditional sense
– it’s a role for a strong, senior product marketer with advanced technical knowledge about enterprise software and how it works.

What you’ll be doing:
Drive product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, white papers, data sheets, and other tools, to enable sales teams to communicate the value of Anaplan platform effectively Manage launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches.

Also drive and support partner enablement in collaboration with partner marketing Articulate the technical differentiators of platform capabilities and create technical marketing and competitive collateral including technical white papers, presentations, videos and demonstrations.

Lead research activities to identify potential market opportunities for Anaplan, and support product management with roadmap prioritization.

Develop in-depth technical knowledge of key competitors and lead technical competitive initiatives to collect and consolidate competitive intelligence and build out defensible analysis/proof points and positioning of the Anaplan platform.

Act as liaison between product and pre-sales team, to build out differentiated and value-based product demonstrations.

Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies Lead buyer persona and market research activities, leveraging both primary and secondary research to identify potential market opportunities for Anaplan Influence development of product demonstrations by working closely with pre-sales Evangelize and demonstrate our solutions at conferences, tradeshows, to analysts and customers.

More about you:
Bachelor’s and/or master’s degree.

Technical degree like Computer Science very helpful.

8+ years of experience in product marketing, sales engineering, or competitive intelligence in the B2B enterprise software space or relevant experience in planning software product marketing, pre-sales or solution consulting.

Outstanding communication skills including writing and content development Strong aptitude for analyzing competitor’s products, and translating technical features into business value.

Demonstrated experience with qualitative and quantitative research skills, including data analysis, data synthesis, SWOT analysis, and data driven recommendations is required.

Experience developing technical presentations, white papers, product guides, briefs etc.

Deep knowledge of cloud computing architectures and leading public cloud platforms High energy, creativity and can-do attitude with ability to manage multiple priorities.

Ability to work cross functionally across an organization with minimum supervision.

Excellent organizational skills, work ethics and demonstrated ability to meet deadlines
What we offer:
A rewarding, progressive career with a company that values diversity, flexibility and understands the need for a good work/life balance.

Market-leading salaries combined with generous bonuses, equity and a range of comprehensive benefits.

Regular agile meet-ups, events and hackathons (both attending and hosting!) 3 days of paid leave every year to help support the charity or cause of your choice.

Huge problems to solve –you will constantly be learning and pushing boundaries, working with some of the most committed people around!

Do you align with Anaplan’s Values?

Collaborative: We go out of our way to help others succeed

We’re building a truly unique technology.

From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day.

We’re addressing a $100B/year problem that all global businesses face.

Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems.

Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time.

With 900+ customers and 175+ partners globally, Anaplan’s platform is solving some of the most complex challenges in business.

CEOs, analysts, and the press agree—Anaplan is changing the way the world does business.

Learn about our history , see our recognitions and achievements , and take a look at what it’s like to work at Anaplan.

Get to know more about working at Anaplan by checking out our social channels.

Build your job in a place that thrives on diversity, inclusion and belonging.

We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

We hire you for who you are, and we want you to bring your true self to work every day!

Our story

Anaplan is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance.

Our customers come first to create heroes, unlock potential & build trust and confidence.

We challenge legacy thinking and software that isn’t flexible for the modern organization.

We have architected the only platform that will take the time from planning to decision down to zero.

We’re building a truly unique technology.

From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day.

We’re addressing a $100B/year problem that all global businesses face.

Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems.

Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time, to make better decisions to enhance your business.

The platform helps you dynamically orchestrate performance enterprise-wide, and convert constant change to your environment.

See what our global customers and partners have to say about Anaplan’s platform is solving some of the most complex challenges in business.

CEOs, analysts, and the press agree—Anaplan is changing the way the world does business.

Learn about our history , see our recognitions and achievements , and take a look at what it’s like to work at Anaplan.

Get to know more about working at Anaplan by checking out our social channels.

Facebook | Twitter | Instagram | YouTube Can’t find the perfect role for you?

New opportunities are opening up daily: http://anaplan.com/CAREERS COVID-19 Update Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority.

We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our interviewing process.